The most popular age group for Snapchat is 18 to 24 year olds (37%), followed by 25 to 34 year olds (26%). Snapchat is popular with the young crowd, but it isn’t just for teens. Over 75% of Snapchat users have made an online purchase within the last 30 days. Snapchat users are also highly likely to shop online. This adds up to a whopping eight billion videos consumed every day on Snapchat. Let’s take a look at Snapchat by the numbers:Įvery day, over 100 million people use Snapchat to catch up with friends, share their lives with each other, and keep up with the brands they love. Unlike single snaps that can only be viewed once, followers can view stories multiple times within this 24 hour period. Users also have the option to add snaps into a story that won’t delete for 24 hours.
“Snaps” are only available to view for a specific amount of time (up to 10 seconds) before self-destructing. Snapchat is a mobile messaging app that lets you share photos or videos (known as “snaps”) with your followers. Would you like a list of best practices for businesses on Snapchat? Subscribe to receive this extra resource. (By the way, if you’d like to check out how to rock your business on Periscope, don’t miss this post: You Should Be on Periscope: Here’s Why ) Let’s take a closer look at what Snapchat is and how you can use this platform to grow your community. If you’re wondering whether your business should be on Snapchat, the answer is yes. Millennials, and especially those under 25, flock to Snapchat because it’s incredibly easy to use and it’s not “scripted” (even if it is-more on this later). There’s little doubt that Snapchat appeals to a younger demographic. There’s no room for fancy video effects, although doodling, overlays, funny faces, and the occasional rainbow vomit are all frequent visual enhancements. Because of its one-person-with-a-cellphone setup, Snapchat’s tone is candid and casual. On Snapchat, it’s important to be fun, entertaining, and authentic. The vast majority use Snapchat for connecting with friends and brands that they love. The good news is that less than 2% of Snapchatters use Snapchat for sexting. Because of its Mission Impossible -style self-destruct messages, Snapchat got a bad rap as a sexting medium. When it first came into social consciousness, a lot of people disregarded Snapchat as another teeny-bopper platform.
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